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AI Search vs. SEO in 2025: Good vs. Bad Practices for Winning Citations In 2025, if you’re relying on only classic Search Engine Optimization (SEO), you’re leaving traffic—and brand authority—on the table. AI-powered search engines like Google’s Gemini, AI Overviews, Perplexity, and ChatGPT aren’t just ranking links; they’re synthesizing information to provide […]
The New Frontier of AIE-O: Getting Found by LLMs So, forget about just trying to rank on Google. That’s old news. The new game in town is AIE-O, or AI Engine Optimization. This isn’t just about getting a click; it’s about being the actual answer. When a large language model like ChatGPT gives
The way people find information online is undergoing a seismic shift. Forget just thinking about Google. A growing wave of users are now turning directly to AI tools like ChatGPT, Claude, and Perplexity for their answers. They’re not getting a list of blue links; they’re getting direct, written responses. If your business isn’t part of
Think about how B2B buyers find solutions. For years, the game was simple: get to the top of Google. You’d hire an SEO agency, stuff your website with keywords, build some backlinks, and wait for the leads to roll in. That era is over. Today, your potential customers are skipping Google altogether. They’re going straight
How to Get Found in AI Search: A No-Nonsense Guide The digital landscape is shifting under our feet. People are increasingly bypassing traditional search engines and turning directly to AI tools like ChatGPT and Perplexity for answers.1 If these AI models aren’t mentioning your brand, you are effectively invisible to a growing segment
