September 2025

    AI Search vs. SEO in 2025:  Good vs. Bad Practices for Winning Citations   In 2025, if you’re relying on only classic Search Engine Optimization (SEO), you’re leaving traffic—and brand authority—on the table. AI-powered search engines like Google’s Gemini, AI Overviews, Perplexity, and ChatGPT aren’t just ranking links; they’re synthesizing information to provide […]

    The New Frontier of AIE-O: Getting Found by LLMs So, forget about just trying to rank on Google. That’s old news. The new game in town is AIE-O, or AI Engine Optimization. This isn’t just about getting a click; it’s about being the actual answer. When a large language model like ChatGPT gives